Nintendo was consistently refusing offers to share its gaming knowledge with the smartphone industry for a long time; one reason for this could be that it was experiencing some threat to its gaming console based business however with the giant Sony entering the gaming console industry and Xbox One and PlayStation 4, Nintendo is facing a tough competition and this could have added to its quick decision. Serkan Toto, a video game consultant based in Tokyo said: “This is basically a bombshell, especially given that Nintendo hasn’t been really fond of the smartphone gaming market. Nintendo is planning to go beyond consoles, which they have never done. They never even did anything on the PC before. So they just shook up the entire game world.” On the other hand DeNa is a Japanese smartphone gaming giant which is into huge e-commerce and online auction of the games however even DeNA has been seeing some trouble in the recent times. “Mobile gaming is a hit-driven business, and we believe our alliance with Nintendo will significantly increase the possibility of creating hit titles with Nintendo’s beloved IP,” as per an email from DeNA spokesman Tomoyuki Akiyama. Nintendo President Satoru Iwata made it clear in the Tuesday conference that Nintendo intends to remain committed to their lineup of the gaming consoles and their tie up with DeNA is to reach to the hundreds of millions of new users. He also announced that Nintendo is working on a new console code named NX which would be released soon.
